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R2P Pet Unveils New Pet Specialty Exclusive Line at Global Pet Expo 2017

Pleasanton, CA – R2P Pet will debut Instincts, a new pet specialty exclusive line of dog and cat products, at the upcoming Global Pet Expo 2017 (March 22-24) in Orlando, Florida. The comprehensive new line will include a wide range of pet toys, beds, and accessories designed specifically for pet specialty retailers.

“Innovation, durability, and value are the most important factors to today’s pet consumer. While there are individual products that deliver on one or two of these objectives, few, if any, are able to check all the boxes,” says Nick Yerton, CEO of R2P Pet. “Our goal is a comprehensive product line that delivers on all three attributes. We are going to significantly raise the bar in regards to what’s available within the pet specialty channel.”

The Instincts line of dog toys will include multiple assortments designed to target different doggy needs. From plush dog toys with stitched in liners for longer-lasting play to a brand new ultra-durable material never before seen in the pet industry, Instincts dog toys will provide pet specialty retailers with a wide range of options to satisfy their customer’s needs.

The Instincts line of cat toys will feature a variety of assortments that are sure to bring out a cat’s natural behaviors and tendencies. Fun characters, materials, sounds, and a unique combination of catnip and silvervine, will provide pet specialty retailers with a stand out offering that is unique and on trend.

In addition to the new Instincts pet specialty line, R2P Pet will have their new domestic bedding pallet program on display. The domestic bedding pallet program will focus on exceptional quality and design at a market leading value, and will include premium bed assortments from Simmons and Beautyrest, Stuft, and Instincts. The new pallet program will change seasonally, allowing retailers to refresh their assortments and provide their customers with a fresh option each time they shop.

“Currently the pet bed market is flooded with low quality and close-out pet beds,” says Yerton. “Often domestic retailers are forced to choose between quality or price. Our domestic bedding program will give our retail partners a convenient, promotion focused pallet packed solution of our premium designs.”


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